Consulting Services
Consulting Expertise 
Club Operational Audits
Member & Community Surveys
Brand Development
Membership Marketing

Strategic Planning 
Club Operating Documents 
Governance/Document Review
Human Resource Services

Private Club Associates
Macon Offices:
544 Mulberry Street, Suite 200
Macon, GA 31201
Phone 478.741.7996
Fax 478.741.6743

Atlanta Offices:
2750 Holcomb Bridge Rd, Suite 220
Alpharetta, GA 30022
Phone 678.585.9120
Fax 678.585.9122

Brand Development 

Private Club Associates (PCA) believes that a well defined mission statement is a critical component to overall brand development.  A mission statement should answer the following four questions:

1.  Why do we exist?
2.  What business are we in?
3.  Who are our customers?
4.  What do they value?

The second critical component of PCA's brand development philosophy is that a club must have a clearly defined market position. This begins with a "Positioning Statement" and is supported with products and services that are alligned with that position.

This implied promise is delivered through all experiences and interactions that members/guests have at the Club.  This includes, but is not limited to:

  • Brand elements:  the golf course, facilities, membership offerings, member activities,  service level, dining room menus, employees and members
  • Brand expressions: the club’s website, newsletter, member statements, signage, advertising and marketing collateral


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