Membership & Community Surveys
Understanding if your club is successfully delivering the experience that your customers expect is vital to maintaining a competitive position in the marketplace. Using the market research techniques of leading consumer brands, PCA can develop a cost-effective customer feedback program for your club that uses online tools linked to your website such as comprehensive annual member surveys, brief everyday golfer feedback or even post tournament/banquet questionnaires.
At PCA, we believe that effective surveys are more than a single document. Effective surveys are a process. From start to finish, those administering and participating in the survey both have individual expectations. Subsequent to surveying your customers taking the next step and leveraging the information gathered, the development and communication of strategic action plans to improve operations is an intergral part of the survey process.