Clubs will continue to be faced with rising operating costs such as payroll, health insurance, fuel, petroleum byproducts and food commodities, which will put more pressure on financial performance and limit the funds available for reinvesting in the club. Additionally, a softening economy will likely limit discretionary spending on golf and golf club memberships. Delivering the expected golfer/member experience in an environment of increasing costs and unpredictable revenues will require golf clubs to operate at a much higher level of financial sophistication. Private Club Associates can help your club achieve this level of sophistication through our suite of consulting services.
Performance Management: Like all service businesses, delivering a memorable golfer/member experience is dependent on successfully hiring, training, developing, motivating and rewarding the team at your golf club. With significant experience from Fortune 50 companies admired for their personnel policies, PCA can implement tools such as hiring guidelines, job descriptions, performance appraisals, incentive-based compensation programs and succession planning systems at your golf club that will improve interaction between your personnel and all stakeholders, whether customers, members, club boards or club owners.
Marketing Plans: To be competitive in the marketplace, a golf club must own a unique positioning and communicate it effectively. Using our brand management experience from leading consumer brands, Private Club Associates can build a comprehensive marketing plan for your golf club that includes competitive research, brand positioning, product development, pricing, marketing calendars, creative development and media plans.
Financial Plans: Strong financial performance requires smartly constructed financial plans for each department of your golf club that accurately reflect the operating environment. With significant experience in developing line item annual budgets, multi-year financial projections, forecasting models, periodic business reviews and financial reporting packages, Private Club Associates can implement these tools at your club to effectively link the golfer/member experience and financial performance.
Golf Operations: Calling for a tee time or arriving at the bag drop is often the first impression a golfer may get from your club and will speak volumes about the golfer/member experience that can be expected. Having operated over 100 golf clubs across the country, PCA can implement customized practices, procedures and technology at your club that will create a consistent experience across all golf operations such as tee time reservations, tee sheet management, outside services, pace of play monitoring, practice facilities, lesson programming and tournament production.
Course Maintenance: Consistently superior golf course conditions are the most important factor in attracting golfers and members. Through our alliance with Golf Maintenance Solutions who have overseen the maintenance of over 120 courses throughout the country, PCA provides a unique combination of expertise and a proven track record of working in all facets of course maintenance including agronomy, irrigation, equipment maintenance, business management, leadership skills, environmental practices and construction management. Whether developing a customized course maintenance plan for your club or tackling an immediate agronomical concern, Regent Golf’s experts can ensure that your course will look and play the best it ever has.
Membership: A full club with delighted members who refer prospects is the most-effective marketing program your private club could have. With extensive experience operating private clubs, Private Club Associates can implement at your private club the critical elements in building and maintaining a full club; developing compelling membership products, maintaining a strong prospect pipeline, closing membership sales, integrating new members, engaging existing members and communicating effectively with members.
Merchandising: Whether you desire to run your pro shop as a profit center or a breakeven amenity, PCA can structure your merchandising operations to maximize your return on your merchandise investment. By implementing tools and techniques used by category leading national retailers in the areas of store design, visual merchandising, assortment planning, merchandise flow and inventory management at your club, both the golfer/member experience and the financial results will be measurably improved.