The economic downturn has precipitated low membership retention and slowed the recruitment of members, creating challenges that dramatically impact club revenues. Private Club Associates believes in using all the best tools available to increase member numbers and stimulate their use of the club.
- We start by analyzing your recent membership trends, probing your competition, reviewing your club’s immediate goals, and defining the targets of opportunity in your market.
- Then we explore the best mix of lead generation, pinpoint marketing, neighborhood mapping, online social networking and other database resources with your staff, membership committee and Board.
- We partner with your Club staff and leadership to develop promotional programming and the optimum membership fees and incentives to attract members who will mesh with your club.
Private Club Associates engages your members in the process—to identify the best prospects and to enhance the arrival of new members—and will train and coach your membership sales team to best showcase your club.